Staying in Front of Your Customers: Research – Special COVID 19 Edition

The program will discuss how architects, designers and other professionals can get a better understanding of the market today by conducting targeted research. Attendees will discover how research, in this COVID-19 business landscape, can provide customer insights and help formulate marketing strategies.

Presenter: Jim Nowakowski, President of Interline Creative Group.

Learning Objectives

• Participants will begin by reviewing business/marketing basics.
• Participants will learn how research provides insight to their customers and prospects in a virus-infected world.
• Participants will examine RFM (recency, frequency, monetary) principles (which haven't change...they are virus-proof).
• Participants will evaluate the added value research findings can provide before going to market.

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.