Interline Creative Group
  • About us
  • Solutions
    • Creative
    • Case Files
  • Home Page
  • Capabilities
  • Contact
Skip to content

Our Content

Sales Strategy Marketing Advertising Data Business Service Branding Media Social Media Content Research B2B Expertise Direct Marketing email Spiff Design Direct mail KBIS Lead Generation CRM B2C SEO Public Relations Website Design and Development outdoor advertising customer service

Snap! Crackle! Poof! Snap! Crackle! Poof!

What Does Staying in Your Lane Really Mean for a Business? What Does Staying in Your Lane Really Mean for a Business?

The Case of the Missing QR Code The Case of the Missing QR Code

What Makes a Shopper Loyal? What Makes a Shopper Loyal?

What To Do About ChatGPT for Planning Business Strategy What To Do About ChatGPT for Planning Business Strategy

An Uppercut from ’38 An Uppercut from ’38

Loyalty Programs Don’t Work. Poppycock. Loyalty Programs Don’t Work. Poppycock.

Good Afternoon, Tom, said the A.I. Good Afternoon, Tom, said the A.I.

Remembering Tom Fitzpatrick Remembering Tom Fitzpatrick

What Are You Reading fir? What Are You Reading fir?

Warm Them Up Warm Them Up

How do you Play the Hunger Game if you Aren’t Hungry? How do you Play the Hunger Game if you Aren’t Hungry?

To Pause or Not to Pause Is Probably Not the Right Question To Pause or Not to Pause Is Probably Not the Right Question

Do You Know Your Bananas? Do You Know Your Bananas?

Bye-bye WSJ print, but not for reasons you suspect Bye-bye WSJ print, but not for reasons you suspect

77 Biggest Challenges in Business Today Boiled Down to One 77 Biggest Challenges in Business Today Boiled Down to One

Bloggers as Celebrities Bloggers as Celebrities

Hearing What You Want to Hear Hearing What You Want to Hear

What This Baby Boomer Learned About GenZ What This Baby Boomer Learned About GenZ

No Pain, No Gain, Remain the Same No Pain, No Gain, Remain the Same

A Plea to Ban Masks from Business Meetings A Plea to Ban Masks from Business Meetings

Should I Sell to a Group or an Individual? Should I Sell to a Group or an Individual?

The Problem with Numbers in Buying Media The Problem with Numbers in Buying Media

Asking for Response Asking for Response

Social Distancing Doesn’t Mean Business Distancing Social Distancing Doesn’t Mean Business Distancing

Yea for YEA! Young Entrepreneurs Ask Challenging Questions for Anyone in Business Today Yea for YEA! Young Entrepreneurs Ask Challenging Questions for Anyone in Business Today

It’s Not About You. It’s About Them. It’s Not About You. It’s About Them.

Powerlessness: Why Organizations Fail at Customer Service Powerlessness: Why Organizations Fail at Customer Service

What I Learned at the Vinyl360 Meeting What I Learned at the Vinyl360 Meeting

The End of Advertising Research As We Know It The End of Advertising Research As We Know It

Are You Still Eating Too Much Data? Where’s the Beef? Are You Still Eating Too Much Data? Where’s the Beef?

The Problem with Funnels The Problem with Funnels

The Times They Are a Changin’. And Will Keep on Changin’. The Times They Are a Changin’. And Will Keep on Changin’.

What to Do About the Inexperience of Recognizing Quality What to Do About the Inexperience of Recognizing Quality

Leadership in Today’s World Leadership in Today’s World

B2B Never Sleeps B2B Never Sleeps

Never Lower Your Price. Always Increase Your Value. Never Lower Your Price. Always Increase Your Value.

How Do You Implement SEO? How Do You Implement SEO?

Why Doesn’t a Sales Force Follow Up on Leads? Why Doesn’t a Sales Force Follow Up on Leads?

Finding Movers and Motivators in 2019 Finding Movers and Motivators in 2019

What Does Ethics Really Have to Do with Business? What Does Ethics Really Have to Do with Business?

7 THINGS TO ASK WHEN YOU LOSE A PITCH: The Post-Decision Interview 7 THINGS TO ASK WHEN YOU LOSE A PITCH: The Post-Decision Interview

The Truth About Advertising Channels The Truth About Advertising Channels

The Human Side of the Spiff The Human Side of the Spiff

The Intended and Unintended Consequences of Words The Intended and Unintended Consequences of Words

Selling the Why and Why It Ain’t So Selling the Why and Why It Ain’t So

ANOTHER CONVERSATION FROM HELL ANOTHER CONVERSATION FROM HELL

Have you spiffed lately? Have you spiffed lately?

Six lessons I learned flying to KBIS® Six lessons I learned flying to KBIS®

WHAT’S LOVE GOT TO DO WITH A B2B BRAND? WHAT’S LOVE GOT TO DO WITH A B2B BRAND?

HOUZZ Research Gives You Something to Think About HOUZZ Research Gives You Something to Think About

The 25% Solution The 25% Solution

WHAT’S THE WORST THING THAT CAN HAPPEN TO YOUR BUSINESS? WHAT’S THE WORST THING THAT CAN HAPPEN TO YOUR BUSINESS?

Heavyweight Marketing Heavyweight Marketing

SHOW ME TO THE SALES PREVENTION OFFICE SHOW ME TO THE SALES PREVENTION OFFICE

MY E-MAIL BOUNCED BUT HIS DIDN’T. NOW WHAT? MY E-MAIL BOUNCED BUT HIS DIDN’T. NOW WHAT?

ARE YOU USING A LASER OR A FLASHLIGHT TO SOLVE THAT MARKETING PROBLEM? ARE YOU USING A LASER OR A FLASHLIGHT TO SOLVE THAT MARKETING PROBLEM?

SISYPHUS IN LAS VEGAS SISYPHUS IN LAS VEGAS

ARE YOU POKING THE BEAR WHEN YOU SHOULD BE? ARE YOU POKING THE BEAR WHEN YOU SHOULD BE?

The Mystery of the Editors Who Weren’t There The Mystery of the Editors Who Weren’t There

Today in The Age of Disruption Today in The Age of Disruption

Mistakes Mistakes

Net-a-Porter: One Smart Marketer Net-a-Porter: One Smart Marketer

Things could always be worse Things could always be worse

Do QR codes work? Do QR codes work?

Cash Isn’t King…Yea, Right. Cash Isn’t King…Yea, Right.

BACK TO SCHOOL: Robert Rose Misses the Point of ROI being only for Content Marketing BACK TO SCHOOL: Robert Rose Misses the Point of ROI being only for Content Marketing

Your Business is About to Change. Duh. Your Business is About to Change. Duh.

Alas, poor Yorick! Do you know him? Alas, poor Yorick! Do you know him?

Native advertising or … ? Native advertising or … ?

Marketing is still everything – well maybe Marketing is still everything – well maybe

The trade show floor The trade show floor

What the IBM smarter content now 2015 taught me What the IBM smarter content now 2015 taught me

Don Draper is a Dick (Whitman) Don Draper is a Dick (Whitman)

How well do you know your customers? How well do you know your customers?

How Do You Pitch New Business? How Do You Pitch New Business?

Rorschach Test: Who Is Robert Redford? Rorschach Test: Who Is Robert Redford?

Buying media with feelings or metrics: In Today’s World, Does It Matter? Buying media with feelings or metrics: In Today’s World, Does It Matter?

Why media buying is dead Why media buying is dead

The truth about native advertising The truth about native advertising

Why Ban Bossy? Why Ban Bossy?

Branding goes South (or How making silly decisions can hurt you) Branding goes South (or How making silly decisions can hurt you)

8 Ideas to Think About for Your Marketing Programs 8 Ideas to Think About for Your Marketing Programs

How Much Data Can You Eat? How Much Data Can You Eat?

“I Just Throw Them in a Box” “I Just Throw Them in a Box”

CONVERSATION FROM HELL CONVERSATION FROM HELL

The pitch The pitch

Bank shots in business Bank shots in business

Lessons in how to lose a customer Lessons in how to lose a customer

The Maslow Challenge The Maslow Challenge

Just another number Just another number

How to Get In the Door How to Get In the Door

Why You Should Shoot Messengers Why You Should Shoot Messengers

What are we talking about? What are we talking about?

49 Tweets into the future 49 Tweets into the future

Solve the Working Problem in a Virus-Infected World with Hustle Solve the Working Problem in a Virus-Infected World with Hustle

Where’s the Fire (Crisis)? Where’s the Fire (Crisis)?

The problem with dots The problem with dots

Comfort Food: Eat it or Beat It Comfort Food: Eat it or Beat It

The Age of Content The Age of Content

Posts navigation

Older posts

Social Corner

Blogs see all
Tweets by @interlinejim

Our Companies

aim
marketnet

Member of

NKBA Member
ASPE Member
iapmo
usgbc

Clients

AISC: American Institute of Steel Construction
AMCA: Air Movement and Control Association International, Inc.
Architectural Products
American Marsh Pumps
BCA Technologies
Bill Track 50
BPA
Buildings
CCR Magazine
Cheviot
Chicago Faucets
Eemax
Elkay
First Choice
Flushmate
GEBERIT
GP Enterprises
Honeywell
Ice Air
Innovative Insulation
International Gas Heating
Jennair
KB Resource
KCMA
Mr. Steam
IMARK Group
OATEY
OS&B
Parker
Radiant Barrier USA
Repco Associates
Resideo
RIMA International
Scranton Gillette Communications
Steamist
TOTO
Twin City Fans
Vinyl Institute
Warm Rain
WILO

Copyright © 2025 Interline Creative Group, Inc.
553 N. North Court, Palatine, IL 60067 | t: 847-358-4848 f: 847-358-8089